What’s wrong with Real Estate Blogs

What’s wrong with Real Estate Blogs

Frankie Jones at Inman posted a fascinating interview with Russ Cofano of Rain City Guide on the subject of real estate weblogging and the ‘bloginars’ Russ and Dustin Luther, also of Rain City Guide, have been running. The interview is extensive, and I’m only going to touch on a piece of it, so you should go read the whole thing. The meat of the matter for me is Russ going through his ideas on do-s and don’t-s for real estate…

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Real Estate is a journey, not a destination

Real Estate is a journey, not a destination

For the first point, I’m with Jim wall-to-wall. In every second of my spare time, I am preparing to repurpose all of our content to weblogs or weblog-like pages. Last weekend my son Cameron reformulated our content engines to make them site-independent (and therefore appearance-independent), and I want him to take a second pass at everything to build content that will look like an Ubertor site to people but will search like friendly old HTML 3.0 to Google. There are…

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No place like home: Choosing a real estate weblog’s theme

No place like home: Choosing a real estate weblog’s theme

I love to paint, but I work differently than many artists. I work with 6 colors maximum: red, yellow, blue, black, white, and brown. From that limited palette, I can create any color I want. This means I create nearly every color that is put on the canvas as I rarely use paint straight from the tube. Much of my time is spent creating color and mixing paints, but I love the process and it gives my work color like…

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